Learn How to Marry Google Analytics to Social Media Posts
The social conversion funnel helps you track activities of your targeted customers as they interact with you on social, visit your website and convert into a customer. To monitor this process, you need to properly set up Google Analytics or Omniture to track conversions from social media.
With this guide, you’ll learn how to:
    Connect Google Analytics to Social Media
    Set Up UTM Parameters
    Track Your Best Online Referral Sources
    Track Conversions and Goal Completions