Earned Media increases brand awareness and credibility outside of the communications deployed directly from your organization. Since earned media impacts your brand identity, it is important to know how your audience interacts with it. Earned Media analytics enable you to measure the effectiveness of your communications strategy outside of your owned and paid media channels.
Earned Media is the publicity, sharing and word-of-mouth buzz spread about your brand outside of your owned media channels. It’s the magic piece of the puzzle that further establishes your public brand identity and credibility. Since word of mouth recommendations have been quoted as the most influential form of communications, it is vital for marketers to measure the reach and consumption of Earned Media. Our unique algorithm enables marketers to do just this: see how your target audience interacts with information about your brand outside of your website and social media presence.
Earned Media Analytics Enable You To:
Earned Media Analytics empowers your business with a clear understanding of the element you can’t control but need to monitor- how others talk about your brand. In minutes, you can transform your social data and analytics into actionable business intelligence. So, what are you waiting for?
Graham Gullans, Co-Founder of LiftMetrix, was recently featured during “Connect Via Hootsuite” alongside Ron Grant, Former COO of AOL. Watch their webinar, “The Ultimate Guide to Measure Social ROI” and learn how to view social media through a business lens. Your business will benefit from building a culture of data transparency and understanding how to use qualitative data to guide strategy.